Archive for May, 2014

ITW – Wholesale Rebound and the Continuing Need for SS7

Written by Squire Technologies on . Posted in Blog

At ITW last week in Chicago, there was a real buzz around the topic of wholesale. Wholesale is often overlooked in comparison to other, trendier topics, but there’s no doubt it’s a fundamental part of the industry. Operators and service providers need to collect and receive traffic from different destinations and, to do so, they need relationships with carriers who can transit minutes around the world.

There’s a lot of arbitrage and negotiation, of course, and the industry tends to be overlooked, particularly as price sensitivity can reduce margins. However, at ITW, we saw a tremendous degree of activity, confirming that wholesale is actually in good shape with not just an active pulse, but something of an upsurge.

Wholesale prices can go up, bucking the downward trend!

The reason for this is that, in some countries, regulatory pressure has actually increased prices, bucking the trend of downward pressure. This creates opportunities and many deals were struck. Alongside this positive surge, we were also taken with the countless conversations we had in which the importance of SS7 to future operations became clear.

SS7 interconnect remains essential as a stable interconnection solution and to increase ROI

While many regard SS7 as the legacy, in reality, most carriers we spoke to are committed to maintaining their SS7 interconnects and also extending their base to support connectivity with more providers. Why?

Well, the answer is clear. It’s all about stability and return on investment. First, most national operators are maintaining SS7 as an interconnection protocol for the simple reason that it works. It’s stable, reliable and well understood. Second, the deployed base has already been paid for – so naturally, national operators and carriers want to leverage existing assets in order to boost profitability.

While SIP is an option for some, there are still uncertainties regarding investment in SIP as a national interconnection solution: for many SS7 remains the preferred choice. This means that carriers need to maintain and extend SS7 interconnection points with national operators while at the same time delivering traffic internationally across VoIP routes – so they need reliable platforms with proven SS7 capabilities but which can also deliver traffic across VoIP interconnection points.

Carriers need cost effective, proven SS7 solutions, delivered through innovative software-only solutions with dramatic cost savings over legacy platforms

But they also need to conserve costs and ease deployment. That’s why they need software-based solutions that enable both SS7 and SIP interconnection, with a host of national approvals and a simple, cost-effective deployment model.

Leading Indian triple play provider Sify Technologies Corporation chooses Squire Technologies’ SVI MGC to replace Cisco PGW and enhance voice services to customers in more than 200 metro areas.

Written by Squire Technologies on . Posted in Blog

Squire Technologies, signalling specialists to the telecoms industry, today announced that Sify Technologies Corporation, the leading provider of triple play residential and business broadband services in India, has chosen its SVI MGC solution to replace a legacy Cisco PGW softswitch and to provide interconnection and routing between NGN IP and PSTN networks.

Sify, which delivers broadband, voice and media services to more than 200 cities and metro areas across India, was faced with the challenge of replacing its legacy PGW 2200 Media Gateway Controller solution that had been declared “end of life” (EoL) by Cisco. In order to provide seamless service continuity to its customers, Sify needed to deploy a proven solution that offered future-proof capabilities to meet service expansion demands and replace the EoL solution.

“Voice remains a hugely important part of our innovative triple play bundles,” commented Birendra Singh, Head- Voice Technology Operations at Sify. “We see outstanding growth in both domestic and international traffic, so needed a solution that would both meet current and future needs. Squire Technologies was able to replace our existing Cisco solution and provide us with the interconnection we need to service our customers.”

The SVI MGC solution that has been deployed currently supports more than 10,000 concurrent calls in a fully redundant architecture, providing the quality of service and call continuity needed to support Sify’s growing customer base.

Importantly, the SVI MGC was able to seamlessly connect with the deployed base of third party media gateways, with the result that Sify protected its existing investments while positioning its network for future growth and expansion. In addition, the SVI MGC is compatible with other third party media gateways. This means that Sify can deploy additional transcoding capacity with gateways from Squire Technologies or other vendors.

“One of the key benefits of the SVI MGC is the ability to connect to and control a wide range of third party media gateway solutions,” said Zacchary Couldrick, Regional Sales Manager at Squire Technologies. “This delivers outstanding investment protection as existing assets can be maintained. This flexibility delivers outstanding cost benefits and ensures efficient capital management.”

The SVI MGC Media Gateway Controller enables clients to interface their VoIP networks to SS7 PSTN based telephone networks allowing the rapid launch of VoIP services. It provides a secure and proven option for the replacement of legacy solutions while extending the life of deployed Media Gateway products.

Get in touch to learn more about our solutions for end-of-life signalling products.