Posts Tagged ‘a2p sms’

mPaaS Managed Platform as a Service

The business model for today’s operator is a heady mix of innovation, flexibility and the need to maintain margins on existing revenue.

 

Although there is undoubtably call for fully hosted services we recognised the majority of our clients want the security and control that comes from deploying core network products in their own network.

In recognition of these drivers Squire Technologies offer their Managed Platform as a Service ( mPaaS) offering which simply allows operators to lease our core network products. The “Managed Service” part ensures the product is installed and commissioned in operators’ networks with ongoing support from our team of product / network specialists.

Offering a commercial leasing model immediately reduces cost alleviating cashflow pressures and we have been delighted to work with a number of operators who have realised the benefits this brings.

 

Building a core network
An MVNO client has deployed a substantial part of their network using the mPaaS offering. Their initial requirements were to solve a network bottleneck by replacing an incumbent HSS & STP. With this work under their belt they then chose to deploy our SMSC to explore a new revenue vertical and finally now a GMSC to increase margins. We worked closely with our client to deliver this matching our core network product portfolio to their evolving network requirements.

 

Optimising networks
As operators incumbent core networks evolve over time core components go End-Of-Life. This equipment can be very old and in some cases no longer supported by the vendor but there it sits in the rack day in day out with the lights on green. This is a risky strategy for any CTO to take and the mPaaS model has allowed CTOs to build a cost effective business case to migrate to a new state of the art product with all the additional benefits a fully supported product with a healthy road map enables.

 

Generating new revenue
We have worked with operators looking to generate revenue in new verticals. One of our clients was looking to take advantage of the rise in A2P SMS traffic. The mPaaS model allowed them to build a successful business case that removed the large upfront CAPEX cost of purchasing an SMSC and the associated services to deploy. Instead they were able to test the market vertical with a carrier grade product backed by our network and product experts and are today continuing to build revenue on A2P SMS.

A2P SMS Providing Wins As RCS Labors.

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As predicted it was A2P SMS that was the hot topic getting everyone excited at this years Messaging & SMS World in London at the end of November. With traffic enjoying robust growth and recent high profile industry reports from Telefonica and MBLOX predicting a continued surge for A2P SMS over the coming years many are eyeing it as a means to increase revenue from their networks.

Whilst A2P SMS is clearly getting the lion’s share of the attention within the messaging arena, Rich Communication Services (RCS) is a subject that many are discussing the pro’s and con’s of, particularly in light of Google’s interjection in September 2015 when they acquired Jibe Mobile, a company at the forefront of RCS development.

RCS does of course offer some fundamental benefits compared to previous rich messaging standards, like its interoperability and being tied to individual phone numbers to boost privacy for users. However despite having the backing of the GSMA, a number of global MNO’s and Google it’s made slow progress since 2007. This has been in stark contrast to OTT rivals such as WhatsApp which has seen astonishing growth and is now used by over a billion users worldwide.

Furthermore RCS still has significant bumps in the road ahead including the agreement of standards internationally, device support and the usual difficulties of telco implementation and deployment. For the foreseeable future operators’ best opportunities for maximising revenue remains with SMS where proven technology and a global reach of 3.75 billion unique subscribers offers plenty of opportunity.

Download our latest white paper to find out more about Revenue & Growth from A2P SMS.

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enquiries@squire-technologies.com