The Mobile Virtual Network Operator (MVNO) market continues to grow apace with forecasters projecting a healthy 6.8% Compound Annual Growth Rate, (CAGR) taking the market size from todays $64 billion to $89 billion in 2024.
A number of verticals in this market are driving this growth:
The explosive growth of cellular IoT devices - GSMA predict the growth of cellular IoT devices to rise from 760 million to 3.1 billion in 2025 – that’s a meteoric CAGR of 217%
The continued rise of the BrandVNO with large brands in banking, retail and utilities looking to engender consumer stickiness with a branded mobile offering.
Niche MVNO’s, those that are offering boundaryless roaming, data only offerings, dedicated security applications for enterprise employees and a raft of players providing the expertise needed to lift off IoT deployment.
A Mobile Virtual Network Operator or MVNO delivers its services by piggy-backing off a Mobile Network Operator (MNO). The MVNO concentrates on its core offering in the market while the Mobile Network Operator provides the transport.
How tightly an MVNO is integrated with an MNO varies greatly. Some MVNO’s focus almost entirely on branding while others run their own networks providing routing, OSS and BSS functions.
An MVNO can also utilise an MVNE - Mobile Virtual Network Enabler. The MVNE manages the connections to the MNO's and offer a range of platforms depending on the underlying offering (voice/data/IoT) from which the MVNO can manage their offering.
COMMERCIALS
Brand MVNO’s look to provide connectivity and enhanced services to retain existing customers and attract new ones in a highly competitive telecoms market. The key to success is to ensure MVNO's don’t expose too much CAPEX when setting up the network. To compete effectively is to maintain agility and appreciate that its far more efficient to navigate the busy network of city streets on a bike than in a tank.
Burdening your brand by opting for costly, bloated and inflexible network components from big hitters such as Huawei, Nokia and Ericsson results in MVNO’s having to sacrifice the very features that will ultimately help to retain subscribers and appeal to new ones, such as great customer service and care.
TECHNOLOGY
The coverage of 5G and 4G is not likely to be uniform within the home network and this becomes increasingly inconsistent when roaming. To ensure seamless UX forward and backward compatibility of the network infrastructure is of the highest importance. Selecting a flexible and adaptable network infrastructure enables MVNO's to support multiple host MNO's, interconnections and OSS/BSS providers and to improve margins.
Our experience delivering integrated signalling solutions has helped us to develop a core network product range for MVNx customers that are complemented with a tightly integrated application development environment. This combination allows us, and our MVNx customers to be incredibly agile.
OPERATION
The operational objective of an MVNO is to capture a niche segment of the market they can service better than the MNO and in turn create a brand differentiator.
Running a core network is resource intensive and can be expensive on the OPEX, a useful workaround is to capitalise on vendor managed services to run the network to keep the OPEX down.
Our managed services are designed to do the heavy lifting for brand MVNO’s, allowing them to lease core network products on a monthly basis. The managed part of the offering ensures that our network specialists will install and commission products directly into an MVNx’s network and then seamlessly provide ongoing support.
Case Studies
NETWORK LOGIC
Telecom26 are an MVNO specialising in mobile business and security critical applications. To allow them to deliver their service we initially worked to define the appropriate network logic.
The deployed product was an integrated Gateway MSC where the logic was configured and manipulated allowing it to perform a range of enquiries and updates into network databases and applications (HLR/HSS/VLR/EIR/IN-SCP/P-CRCF/OCS etc) to dictate how the service was delivered.
INTERWORKING
With a variety of components deployed across mobile networks supporting legacy to next generation standards an MVNO/MVNE needs a flexible solution that can solve the “pinch points” of standards incompatibility. We worked with Renna Mobile an MVNO based in Oman to interface a next generation Online Charging System based on Diameter standards with their legacy SS7 network. We worked with them to identify the specific interworking functionality they required and delivered on our Diameter Interworking Function.
SIGNALLING CORE
For the MVNO/MVNE that operates their own network there is a need to operate a carrier grade signalling core that provides the heavy lifting.
We worked with Simfony, an IoT MVNE to deliver a signalling core that delivered an integrated legacy SS7 and Diameter signalling solution, insuring both legacy and next-gen support. This was deployed in a virtual environment on our carrier grade Signal Transfer Point and Diameter Signalling Controller products.
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