Brand MVNO’s look to provide connectivity and enhanced services to retain existing customers and attract new ones in a highly competitive telecoms market. The key to success is to ensure MVNO's don’t expose too much CAPEX when setting up the network. To compete effectively is to maintain agility and appreciate that its far more efficient to navigate the busy network of city streets on a bike than in a tank.
Burdening your brand by opting for costly, bloated and inflexible network components from big hitters such as Huawei, Nokia and Ericsson results in MVNO’s having to sacrifice the very features that will ultimately help to retain subscribers and appeal to new ones, such as great customer service and care.
The coverage of 5G and 4G is not likely to be uniform within the home network and this becomes increasingly inconsistent when roaming. To ensure seamless UX forward and backward compatibility of the network infrastructure is of the highest importance. Selecting a flexible and adaptable network infrastructure enables MVNO's to support multiple host MNO's, interconnections and OSS/BSS providers and to improve margins.
Our experience delivering integrated signalling solutions has helped us to develop a core network product range for MVNx customers that are complemented with a tightly integrated application development environment. This combination allows us, and our MVNx customers to be incredibly agile.
The operational objective of an MVNO is to capture a niche segment of the market they can service better than the MNO and in turn create a brand differentiator.
Running a core network is resource intensive and can be expensive on the OPEX, a useful workaround is to capitalise on vendor managed services to run the network to keep the OPEX down.
Our managed services are designed to do the heavy lifting for brand MVNO’s, allowing them to lease core network products on a monthly basis. The managed part of the offering ensures that our network specialists will install and commission products directly into an MVNx’s network and then seamlessly provide ongoing support.
Telecom26 are an MVNO specialising in mobile business and security critical applications. To allow them to deliver their service we initially worked to define the appropriate network logic.
The deployed product was an integrated Gateway MSC where the logic was configured and manipulated allowing it to perform a range of enquiries and updates into network databases and applications (HLR/HSS/VLR/EIR/IN-SCP/P-CRCF/OCS etc) to dictate how the service was delivered.
With a variety of components deployed across mobile networks supporting legacy to next generation standards an MVNO/MVNE needs a flexible solution that can solve the “pinch points” of standards incompatibility. We worked with Renna Mobile an MVNO based in Oman to interface a next generation Online Charging System based on Diameter standards with their legacy SS7 network. We worked with them to identify the specific interworking functionality they required and delivered on our Diameter Interworking Function.
For the MVNO/MVNE that operates their own network there is a need to operate a carrier grade signalling core that provides the heavy lifting.
We worked with Simfony, an IoT MVNE to deliver a signalling core that delivered an integrated legacy SS7 and Diameter signalling solution, insuring both legacy and next-gen support. This was deployed in a virtual environment on our carrier grade Signal Transfer Point and Diameter Signalling Controller products.